AI Strategy • Research • Creative Work
Hey, I'm Mel!
I love research, strategy, storytelling, photography, and building things from the ground up.
By day, I work at Morgan Stanley on a $10B institutional consulting team. There, I became fascinated by how automation could reshape the role of a financial analyst, which led me to develop and execute our team's AI strategy.
At night, I bring that curiosity to my own experiments, exploring how much one person can create across creative disciplines.
MY AI PLAYGROUND
Pushing the limits of what one person can do with AI
SYSTEMS
Bringing AI into a $10B team
Redesigning workflows, testing tools, and learning what it takes to get a team using AI.
PRODUCT STRATEGY
Rethinking everyday products
Turning my frustrations with Spotify and Facebook Marketplace into product recommendations, researching why those experiences fall short, what users say across social platforms, and how to improve them.
MARKETING ANALYSIS
Finding what customers actually value
Testing how AI can turn online reviews, pricing, and search data into practical marketing recommendations for small businesses, from travel and hospitality to moving services.
BRAND
Reimagining Karin Apartments
Reimagining separate Mallorca properties as one premium stay, pairing a shared brand identity with market analysis to identify simple improvements to guests' sense of value.
STUDIO
Building VÉRITÉ
Building a creative strategy studio from the ground up, testing what I could create on my own with AI, from brand assets and a website to customer deliverables.
FILM
From an L train idea to a campaign
Exploring NYC's 9-to-5 professionals as a potential audience for Lovable, taking a campaign from idea to concept, script, visuals, and AI-generated video.
RESEARCH
How far can you take a paper?
I revisited my undergraduate research on how mining and air pollution affect education in Mongolia to see how much further I could take it with AI: updating the data through 2025, checking whether the original findings still held, and seeing what additional questions I could answer.
Operating Log
- JUNE 2024 TO PRESENTMorgan Stanley
Institutional Consulting Analyst (July 2025 to Present)
AI STRATEGY + WORKFLOW DESIGN
I started by mapping the repetitive parts of my own week. That grew into our team's AI strategy work: designing our first AI internship, testing external tools and vendors, and mapping workflows to understand where AI could help and what got in the way of adoption.
Investment Banking, Project Finance & Infrastructure (June 2024 to July 2025)
Built complex financial models and analyzed debt structures and capital allocation for large-scale infrastructure transactions.
- 2026 to presentVÉRITÉ
Founder & Creative Strategist
A one-person strategy studio I'm using to find out how much of an agency can be automated.
- SEPTEMBER 2023 TO JUNE 2024House of Laws / Stanford H4D
Product Strategy & Zero-to-One Discovery
One of four on a Hacking for Defense team using LLMs to simplify government decision making; sat in on 100+ user interviews over the school year.
- JUNE TO AUGUST 2023Altamont Capital Partners
Summer Strategy Analyst
Developed growth strategy for Alamo Drafthouse.
- 2016 to 20211000 Books For
Founder & Executive Director
Built an education nonprofit that reached 35,000 students across nine countries.
- EDUCATIONStanford University
B.A. Economics